Linkitz lets girls design and build their own wearable toy. Photo: Michelle Caers.

Linkitz lets girls design and build their own wearable toy. Photo: Michelle Caers.

(L to R) Founders Chris Wallace, Drew Macrae, Lyssa Neel. Photo: Steve Cho.

(L to R) Founders Chris Wallace, Drew Macrae, Lyssa Neel. Photo: Steve Cho.

Our Story

Linkitz Systems, Inc. was founded to address the lack of technology toys designed with girls in mind. Most toys that are currently marketed to girls do not explicitly develop spatial skills, problem solving techniques, or confidence with technology. As a result, many girls lack products that appeal both to their creative and "maker" interests and to their social play styles.

Our goal is to disrupt the gender imbalance in electronic toys. We offer products to nurture and inspire the next generation of female technology titans.

Our first product, Linkitz, is a modular, programmable friendship bracelet that lets girls build their own wearable. It can play games, track their activities, be used as a walkie-talkie, and light up when friends are nearby. Building with Linkitz gives girls hands-on electronics experience and teaches coding!

Team

Lyssa Neel

Lyssa started programming in 8th grade and never looked back. A computer scientist by training, Lyssa is passionate about sharing her love for programming. Before co-founding Linkitz, she served as CEO and CTO for several IT start-ups in the United States and Canada. She also co-founded the University of Toronto Early Stage Technology program. Lyssa is a graduate of MIT, where she received SB, SM, and PhD degrees from the Department of Electrical Engineering and Computer Science.

Drew Macrae

Drew is a lifelong engineer: he has been taking things apart since he was five years old, and putting them back together since he was seven (sorry, Dad!). Before co-founding Linkitz, Drew was a Silicon Architecture Engineer at Intel, and previously worked at Tesla Motors and Mentor Media. Drew has a Bachelor's degree in Engineering from Harvey Mudd College. An all-around player, Drew leads both the mechanical and electrical engineering efforts at Linkitz.

Chris Wallace

Chris is a data scientist and he also holds a Doctorate in Classics from the University of Toronto. His research has been published around the globe and translated into four languages. He has been teaching for more than a decade and loves helping kids realize how much they already know. Chris makes sure that Linkitz will delight kids, satisfy parents and support teachers.